Shouldn’t content prividers have to pay to increase their viewership instead of penalizing consumers who run the risk of exceeding their data limits by streaming their content?
ESPN eyes subsidizing wireless plans. ESPN, the cable sports channel majority-owned by Walt Disney Co., has had discussions with at least one major U.S. carrier to subsidize wireless connectivity on behalf of its users, reports the WSJ. Under one scenario, the company would pay a carrier to guarantee that people viewing ESPN mobile content wouldn’t have that usage counted toward their monthly data caps. The talks come as Americans are watching more video delivered via mobile phone than ever before. Users in the fourth quarter were averaging five hours and 23 minutes of usage per person per month, according to Nielsen.
Courtesy of the Wall Street Journal.
How about it YouTube, Netflix, etc?
