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The latest research estimates the number of Facebook users globally is approaching 500 billion. Facebook is adding 5% new users per month. Over 20% of the world population with online access have Facebook accounts.

In the United States alone, the number of Facebook users now exceeds 125 million, more than double over last year. That’s more than 35% of the population and 75% of people with online access. Believe it or not, 40% of users are over 35 years old and the biggest increase in users is 55 and older.

LinkedIn members total nearly 70 million. ComScore estimates that Twitter is now attracting 190 million visitors per month and generating 65 million Tweets a day.

Why the explosive growth? First of all, nearly everyone is turning to the web to research products and services. The Web has become both a time and money saver. Most importantly, however, is that Social Media sites such as Facebook, Linkedin and Twitter have brought the world together. The world of Social Media has changed how people communicate and interact, how governments talk to people, and transcend geographic borders. Facebook, in particular, permits you to reconnect with people from the past, both personal and professional. It has been the most effective tool in communicating with family members and business associates and sharing photos.

For businesses, Social Media permits companies to reach millions of customers without expensive marketing campaigns. However, establishing an effective and attractive Web presence involves outstanding content that will draw customers to your website. Communicating your message requires effective use of Social Media sites such as Facebook, Linkedin, Twitter, YouTube, etc. A single click can spread your message to hundreds of thousands, and even millions instantly.

To gain a better understanding of how you can become part of the Communication Revolution, call 917-921-4518 or e-mail jblue@bluetutor.com. In addition, I invite you to listen to my podcast, Social Media, which is listed on the right.