Finding it hard to sort through all the Junk?

Do you have only one e-mail address?  Chances are, that if you do, you are having a difficult time sorting through it all to find that one important message you have been waiting for.  Whether you are using gmail, yahoo, one of the services provided by your cable or DSL provider, or even AOL, your inbox is flooded with ads, jokes and other useless pieces of mail.  By most accounts, 90% of all e-mails sent are spam!!

Advertisers love to send notices of sales since it is basically a postage free way of reaching millions of potential customers.  Ever notice that a single order from any major retailer that manages to obtain your e-mail address will produce a flood of e-mails, daily or weekly?  While most e-mail providers claim to have spam control, only the most obvious spam gets caught.  Most retail promotions are not blocked unless you set up blockers manually.

What’s the solution?  Well, having at least 2 separate e-mail accounts is a start.  If you are running a business, you should have separate accounts for your business and personal lives.  Even without a business, you should consider 2 personal accounts.

Why?  Consider the number of online sites that you have registered with.  Whether it be sites like Amazon, Ebay, The Food Network, Bloomingdales, the New York Times, Fandango (movies), etc., you have open the flood gates.  Registering requires an e-mail address which often automatically adds you to their mailing list (unless you opt-out).

I have a separate e-mail address for all sites that I purchase from and/or require an e-mail for registration.  My main e-mail address is used for business purposes only, and although I still receive a fair amount of junk, it is much more manageable since I never use this account to register for anything unless it is business related.

While you will never be able to eliminate all the junk and spam, it will at least be much more manageable with separate accounts.

If you have any questions about how to set up secondary e-mail accounts, do not hesitate to contact me by phone at (917) 921-4518 or by e-mail at

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