According to a recent article in US News and World Report, http://bit.ly/v0IlW6, about 9 percent of all people ages 44 to 70, are already in encore careers, up from 8.4 million in 2008.
The majority of Baby Boomers did not start their professional careers in the digital world. The way we communicate and acquire information has changed dramatically. Social networks such as LinkedIn, Facebook, and Twitter are now part of our personal and business lives. Cell phones have made us more mobile and reachable everywhere. Everyone uses Google to find people, places and things.
A deep Digital Divide exists with regard to the understanding of technology. On one side is an older generation that built their businesses before the advent of the Internet, Social Media, and New Marketing. On the other side is a younger generation that has grown up with the new technology. Whether you are in the job market or involved in an entrepreneurial venture, your ability to bridge this gap will determine your success in competing against a younger generation that has built networks and customers using the new tools technology offers.
If you or someone you know is looking to re-enter the job market, chances are they will need to brush up on basic computer skills or require help in selecting the right equipment and services to support your needs.
If you or someone you know needs to brush up on basic computer skills, requires help choosing the right computer or any other technology issues, do not hesitate to contact me at 917 921-4518 or by e-mail at firstname.lastname@example.org. Feel free to click here to receive my free white paper on Technology Tips on setting up a home office and becoming a true road warrior.