What is E-mail Marketing and why should it be part of your Social Media Strategy?
Email marketing is best defined as the practice of sending an email,electronically, to a group of people on a list to sell and promote a product or service. Email marketing is immediate as all e-mails are sent simultaneously to your subscribers.
Using e-mail marketing permits you to create newsletters, announce promotions and special events, in advance, and schedule specific dates for them to be sent out.
With email marketing, you can track, at a glance, who is reading your e-mails and how many clicks you are getting on the links placed in your messages.