Global sales of smartphones and tablets have surpassed those of conventional computers. According to a recent study by Deloitte, “global mobile traffic as a percentage of total Internet traffic is expected to reach nearly 20 percent by the end of this year—compared with less than 5 percent at the end of 2010.”
The same report indicates “The prospect of outsized returns from investments in mobile has attracted startups and venture capitalists. Some of these firms are placing big bets on mobile-only initiatives and investments. In fact, a quarter of the firms and projects in a survey of venture capitalist and startup incubators have built their strategies on mobile technology.“
If you are starting a new venture, regardless of the size of your company, your ability to be competitive will depend on the strength of your mobile program.
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